Are you getting website traffic, but not enough enquiries?
We help marketing teams find out why their website isn’t converting, then fix what’s stopping people enquiring. Usually the changes are fast and inexpensive.
Something isn’t working. But it’s not obvious what.
When we watch people use websites like yours, we hear the same few things again and again. Each of them quietly costs you enquiries.
“I don’t really get what they do.”
Visitors can’t quickly grasp what you do, who it’s for or why it’s better than the alternatives.
“Are they experienced in what I need?”
Proof is missing, buried or too generic, so people aren’t confident enough to explore further.
“Where do I start?”
Everything competes for attention, so nothing stands out and the next step gets lost.
“It feels like this is going to be difficult.”
Forms, navigation and calls to action make people work too hard to get what they came for.
We absolutely love what you’ve done with all of these pages. It’s everything we could have wanted, and much, much more. Really grateful for all the hard work and care that’s clearly gone into this.
Andrew WainsteinFounder, Fantasy League
Find out what’s wrong. Then fix what matters.
You get an independent view first, so you can decide what to do next before spending more on ads or a redesign.
Understand
We review the site and your data, and when it’s worth it we watch real people use it. We look at the traffic, the offer and your competitors to understand the full picture.
Recommend
A clear, prioritised list of what to change and why, with the evidence behind each point and examples of better approaches. Often you don’t need a new site, and we’ll tell you if you don’t. When you do, we’ll design it around what your customers need.
Improve
We design the changes with you and can build them too, or hand the recommendations to your existing agency. It’s your choice.
Our work Problems needing UX solutions
What the client was struggling with, what we did and what changed as a result.
AA Media search listings redesign
People couldn’t find an AA rated place to stay without already knowing its name. We watched real customers search, saw where the journey broke, then redesigned the listings, navigation and establishment pages.
A faster, easier way to find quality places to stay. The client reported more searches as a result.
UX research
UX design
Competitor analysis
Fantasy League website redesign
They invented fantasy football in 1991 but the site wasn’t converting. Visitors arrived, couldn’t tell what made it worth playing, and left before signing up. We audited it, rewrote the copy and rebuilt the experience.
A clearer message that immediately shows visitors what makes the game different.
UX research
UX design
Website build
Charles Dowding UX improvements
A Shopify store, a courses platform, a WordPress site and a huge YouTube following, but the journey between them wasn’t working. We set clear priorities and Steve joined as an embedded designer to roll the changes out.
A simpler journey connecting products, courses and videos, so customers can find and buy more easily.
UX research
UX design
Website build
AA Hospitality Services design and build
The AA needed a B2B website that helped the tourism and hospitality industry understand the value of being rated and listed. We pulled everything into one site and made it easy to sign up and get started.
A clearer value proposition and a simpler sign-up journey.
UX research
UX design
Competitor analysis
ISMS.online user journey redesign
A strong product and plenty of helpful content, but visitors weren’t turning into sales demos. We researched how customers used the site, redesigned the journey and delivered wireframes for their internal design team.
The client reported more demo bookings and more sales.
UX research
Competitor analysis
Wireframes
Linnworks customer research roadmap
A B2B ecommerce platform that needed clarity on which features customers valued most. Through stakeholder workshops, surveys and one-to-one interviews we helped them build a customer-led product roadmap.
Clear priorities, identified churn risks and a roadmap the whole team agreed on.
UX research
User interviews
Stakeholder workshops
Plenty more we’d love to show you is under NDA. Ask on a call.
Make Human bring an insightful, challenging perspective on user experience and consistently deliver high-quality design work we’ve come to rely on.
David PopeyHead of Digital, AA Media
How we can help. Get a UX expert to take a look.
Every project is different, so we’ll agree what’s needed before giving you a quote. These prices are a starting point.
Independent website review
Feel like your website isn’t working as well as it should? We’ll take a proper look and show you what’s stopping visitors from getting in touch.
You get a written report of prioritised fixes, with the evidence behind each one, and a walkthrough call to go through it. Act on it with us, your existing agency or your own team.
£1–3k
typical price + VAT
Customer research and UX testing
Want to understand what your customers really need, why they buy from you and what makes them go elsewhere?
We speak to your ideal customers and watch how they use your website to understand what makes them choose you, hesitate or leave. We also dig into their needs, what matters most to them and where you or your competitors might be missing something.
£5–10k
typical range + VAT
UX design and website improvements
From a few small changes to a full redesign, we’ll make your website easier to use and more effective at turning visitors into customers.
We start with wireframes so you can explore and test ideas before committing to a design. Then we can build and launch it, hand everything over to your developers, or work with you right through to launch.
£4–8k
typical range + VAT
Website design and build
If you need a new website, we design and build it around the journeys your customers take and the decisions they make along the way. Every page is shaped by how people behave, not by what looks good in a template.
Ideal for straightforward marketing sites of up to about eight pages, where you want something that works hard for you from day one.
£5–8k
typical range + VAT
For agencies
We work alongside creative and marketing agencies, bringing senior UX experience into your team whenever you need it.
Senior people with decades of experience, so you won’t need to manage us. The people you meet are the people who do the work. Most projects are led by Damian, with Bex, Debbie and Steve brought in when the work needs them.
Damian
Founder and lead UX consultant
I’ve worked in UX and customer research for 25 years, after a degree in applied psychology. I was a usability engineer at the BBC, ran my own UX agency for 13 years, then became UX Director at Ipsos, first for Europe and then globally.
I lead most projects myself, from the first review to the final recommendations. That way, what we learn about your customers carries straight through into the design, rather than getting lost in a handover.
Usually two to three weeks from kick-off to the walkthrough call. If you have a deadline, say so and we’ll tell you whether we can meet it.
Do we need a full redesign?
Usually not. Most of the problems we find are fixed with changes to copy, structure and a handful of pages. We’ll tell you if a redesign is the right answer, but it isn’t our default.
Can you build us a new website from scratch?
Yes. For a straightforward marketing site of up to about eight pages, we design and build it ourselves, usually for £5–8k plus VAT. The price depends on how much copy and imagery you already have, though we can take care of most of it. Bespoke functionality and complex integrations cost more, and we’ll tell you early if your site needs them.
Can you work with our existing agency or developers?
Yes, and we do it often. Our recommendations are written so an agency or in-house team can act on them without us. If you want us to design or build the changes, we can do that too.
What do you need from us to get started?
Your website address, access to your analytics if you have it, and a short conversation about what you sell and who buys it. That’s enough for a review. Research projects need a little more planning, which we handle.
Is the free video walkthrough really free?
Yes. Send us your website and a sentence about what’s bothering you, and we’ll send back a short video of what we see. No call required and no follow-up unless you want one.
What’s holding your website back? Let’s take a look.
Send us your website
Share the link and a sentence on what’s bothering you. We’ll send back a short, free video walkthrough of what we see.
Book a conversation
A 15 minute call. We’ll listen, ask a few questions and tell you honestly whether we can help.
